This was a global campaign that consisted of 17 unique pieces of original content, across 14 languages, each in 3 formats/aspect ratios, developed in multiple iterations and resulting in over 700 unique ads.
More to come soon!
Clorox wanted to remind people about their iconic Bleach brand. Especially since some of the more popular and more flowery cleaners don’t stand up to serious messes.
So, with the help of a few talented teams, we developed a bunch of quick moments where bodily fluids, animals, kids and adults alike, make messes only bleach could clean
Creative shout-outs to:
Francis Yarimishyn, Alex Lee,
Madeline DeWree, and Tyler Booker
Pablo Isaza,
The centerpiece of the "Believe" campaign was a 1,200 square foot diorama. It was created to commemorate the epic struggle for humanity's survival and to celebrate the heroism of the Master Chief.
The Partnership for Drug Free Kids asked us to help them shed light on an overlooked problem: For years they’ve helped addicts, but addicts’ families often have no one to turn to. The Partnership is an equally good resource for families affected by addiction, too.
Every big and little thing was donated on this campaign- from the acting to agency time to production. Many thanks to Angus Wall, Rock Paper Scissors, A52, One Union and a host of others for donating time, money and their passion to the project.
The Folio is a thin and light "Ultrabook" laptop designed for business, with over 9 hours of battery life. For the business traveler, that means less time at the mercy of a power outlet, and more time reclaiming your dignity.
A unique media placement idea allowed us to talk to the business travelers where they spent a great deal of their time: sitting on airport floors near power outlets.
The cleaning aisle has become diluted. The proliferation of colorful, fruity and scented candle cleaners has turned a generation soft. Sure, designer bottles, soothing colors and scented scents, are nice... But they're not worth a damn when it comes to real cleaning power.
We thought of this campaign as Clorox’s dissertation on the state of cleaning. And we thought they should unapologetically stand-up for what they believe in: Bleach.
*Thanks to Nora Dunn of SNL fame for bringing the voice of the brand to life in TV, Vines, and the dreaded Pre-Roll...with a twist.
Kingsford wanted to fight back against the growing popularity of gas grilling. The brand wanted to say: "gas is antisocial." Sure, gas is convenient. And easy. But antisocial? That's a was a stretch we had to make with our campaign.
So we took today's gas grill- which relies more on technology than expertise - and imagined it as a sterile, utilitarian device built more for Silicon Valley than your backyard.
HP teamed up with Dr. Dre and Beats Audio to remaster the sound system in their ENVY laptops. The premise: you could be able to hear music the way the artist intended.
The campaign launched with a TV spot which imagined how Dr. Dre might install and test the limits of the Beats Audio inside the computer. It continued with a complete overhaul of HP's digital presence on Facebook, banners, and culminated by taking the conversation straight to the core of the the youth target. We threw a surprise graduation party for the class of 2010 at Culver City High School - a school with a dedication to the performing arts.
Prior to the launch of the "Believe" campaign, a teaser spot
was created to ignite the fanbase of the 'HALO nation'.
A collection of design work, print ads, and miscellaneous pieces I made with the help of pens, pencils, crayons, and maybe even a little Photoshop.
During the 2010 holiday season, HP wanted to promote two different products that they hoped would be integral hubs of family entertainment. We came at these products with SLIGHTLY different approaches.
#BaconBacon
Oracle needed a hand telling their cloud story to the IT folks in the c-suite. If we could get just a couple Fortune 100 companies to bring their collective cloud business to Oracle instead of using multiple clouds from Workday, SalesForce and IBM then Oracle would make a pretty penny.
We wrote a few scripts, ran them up a really, really tall ladder and made the film below. We hear Larry is looking at a few more private islands.
A random assortment of goodies / random artifacts from my career and life.