For the launch of the Apple Watch Series 2, the concept was to use color to match the emotional and physical intensity of each scene. From the serenity of a hike in the woods, to the exhilaration of skydiving, each scene had a unique palette. (Having the budget to get a Beyoncé track didn’t hurt either.)

The centerpiece of the "Believe" campaign was a 1,200 square foot diorama. It was created to commemorate the epic struggle for humanity's survival and to celebrate the heroism of the Master Chief.

Cannes Grand Prix, Gold Lion
One Show Best in Show, Gold Pencil
Clios Grand Clio, Gold
D&AD Pencil
Andy Awards Grandy
Art Directors Club Gold Cube

This was a global campaign that consisted of 17 unique pieces of original content, across 14 languages, each in 3 formats/aspect ratios, developed in multiple iterations and resulting in over 700 unique ads.

More to come soon!

When the onset of COVID shut down the award season, we helped the Andys find a way to let people vote for the “Pop Choice” Award by hacking their Facebook and Instagram accounts.

Before “work from home” was a thing, over the course of 10 days, we found a way to create Stories, posts, page headers, landing pages, and enlisted the help of influential Jurors to promote the first ever award decided on Instagram Stories.

*MORE TO COME SOON

Admittedly, when the Metaverse first launched, avatars floated around with no legs, utilizing sub-optimal graphics.

In 2024 we wanted to make sure teens and young adults knew that there had been massive upgrades in what you saw, and the experiences you could have in Horizon. So we created a trailer influenced by the style of media they consume.

*So much more to come

Clorox wanted to remind people about their iconic Bleach brand. Especially since some of the more popular and more flowery cleaners don’t stand up to serious messes.

So, with the help of a few talented teams, we developed a bunch of quick moments where bodily fluids, animals, kids and adults alike, make messes only bleach could clean

Creative shout-outs to:
Francis Yarimishyn, Alex Lee,
Madeline DeWree, and Tyler Booker
Pablo Isaza, 

Cannes Shortlist
Clio Silver

The Folio is a thin and light "Ultrabook" laptop designed for business, with over 9 hours of battery life. For the business traveler, that means less time at the mercy of a power outlet, and more time reclaiming your dignity.

A unique media placement idea allowed us to talk to the business travelers where they spent a great deal of their time: sitting on airport floors near power outlets.

The cleaning aisle has become diluted. The proliferation of colorful, fruity and scented candle cleaners has turned a generation soft. Sure, designer bottles, soothing colors and scented scents, are nice... But they're not worth a damn when it comes to real cleaning power.

We thought of this campaign as Clorox’s dissertation on the state of cleaning. And we thought they should unapologetically stand-up for what they believe in: Bleach.

*Thanks to Nora Dunn of SNL fame for bringing the voice of the brand to life in TV, Vines, and the dreaded Pre-Roll...with a twist.

Kingsford wanted to fight back against the growing popularity of gas grilling. The brand wanted to say: "gas is antisocial." Sure, gas is convenient. And easy. But antisocial?  That's a was a stretch we had to make with our campaign.

So we took today's gas grill- which relies more on technology than expertise - and imagined it as a sterile, utilitarian device built more for Silicon Valley than your backyard.

HP teamed up with Dr. Dre and Beats Audio to remaster the sound system in their ENVY laptops. The premise: you could be able to hear music the way the artist intended. 

The campaign launched with a TV spot which imagined how Dr. Dre might install and test the limits of the Beats Audio inside the computer. It continued with a complete overhaul of HP's digital presence on Facebook, banners, and culminated by taking the conversation straight to the core of the the youth target. We threw a surprise graduation party for the class of 2010 at Culver City High School - a school with a dedication to the performing arts.

Prior to the launch of the "Believe" campaign, a teaser spot
was created to ignite the fanbase of the 'HALO nation'.

A collection of design work, print ads, and miscellaneous pieces I made with the help of pens, pencils, crayons, and maybe even a little Photoshop.

Oracle needed a hand telling their cloud story to the IT folks in the c-suite. If we could get just a couple Fortune 100 companies to bring their collective cloud business to Oracle instead of using multiple clouds from Workday, SalesForce and IBM then Oracle would make a pretty penny.

We wrote a few scripts, ran them up a really, really tall ladder and made the film below. We hear Larry is looking at a few more private islands.